{"id":2820,"date":"2022-04-10T08:51:59","date_gmt":"2022-04-10T08:51:59","guid":{"rendered":"https:\/\/www.kennisplatform-energie-kvgo.nl\/?p=2820"},"modified":"2022-04-21T10:34:13","modified_gmt":"2022-04-21T10:34:13","slug":"wat-is-de-communicatie-industrie","status":"publish","type":"post","link":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/","title":{"rendered":"Wat is de communicatie industrie?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
need to know<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Wat is de communicatie industrie?<\/h3>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t
De communicatie industrie maakt deel uit van de topsector Creatieve industrie. Deze topsector is een van de snelst groeiende sectoren van de Nederlandse economie. De sector is een aanjager van innovatie in andere sectoren en levert creatieve oplossingen voor maatschappelijke uitdagingen.<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Op het ogenblik kent de Creatieve industrie een brede scope. De\u00a0Creatieve industrie is een verzamelnaam voor de groepen en bedrijfstypen gericht op de exploitatie van kunstzinnigheid en intellectueel eigendom. Men kan hierbij denken aan sectoren als beeldende kunst, theater, mode, design, grafimedia, muziek, reclame, uitgeven, vormgeving en softwareontwikkeling, internet etc.\u00a0<\/p>

\"\"<\/p>

De\u00a0Creatieve industrie\u00a0is in te verdelen in de drie categorie\u00ebn:<\/p>

  • De kunstsector (podiumkunsten, mode en architectuur);<\/li>
  • Media en entertainment (audio-visueel AV, fotografie, uitgeverijen, reclamebureau’s en gaming);<\/li>
  • De creatieve zakelijke dienstverlening (communicatiebranche, w.o. grafimedia- en verpakkingsindustrie, Sign branche, ontwerp en prepress bedrijven, ICT en web design).<\/li><\/ul>

    De Creatieve industrie bestaat nu uit:\u00a0<\/h3>
    • ICT-diensten: web-portals (fotoalbums\/catalogi), app-bouw<\/li>
    • Audiovisueel: fotografie, info graphics<\/li>
    • Ontwerpstudio: huisstijlen, marketingcampagnes<\/li>
    • Kranten<\/li>
    • Boeken en magazines<\/li>
    • Flyers, folders, enveloppen<\/li>
    • Verpakkingsmateriaal, dozen<\/li>
    • Papieren draagtassen<\/li>
    • Textielbedrukking<\/li>
    • Sign\/belettering: vliegtuigen, trams, (bestel)bussen, winkels<\/li><\/ul>

      De creatieve sector bestaat uit 175.000 bedrijven, waarvan grofweg 50.000 MKB-bedrijven en 125.000 ZZP-ers. Naar verwachting zal het hoogste energieverbruik plaatsvinden bij de 50.000 MKB0bedrijven en dan met name de bedrijven die ICT-diensten aanbieden en fysieke productieapparaten kennen (zoals de grafimedia- en verpakkingsindustrie).<\/p>

      Hoewel de grafiemedia en verpakkingsindustrie al sinds 1996 een actief energiebeleid kent, moet geconstateerd worden dat nog te veel MKB-bedrijven energie niet als een relevant managementissue behandelen. In totaal zijn 20 bedrijven aangesloten bij de MJA3 Overige Industrie, dit betekent dat het overgrote deel van de sector waarschijnlijk geen energiebeleid kent, zoals in energiemanagementsystemen.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      need to know Wat is de communicatie industrie? De communicatie industrie maakt deel uit van de topsector Creatieve industrie. Deze…<\/p>\n","protected":false},"author":1,"featured_media":2467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"yoast_head":"\nWat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie\" \/>\n<meta property=\"og:description\" content=\"need to know Wat is de communicatie industrie? De communicatie industrie maakt deel uit van de topsector Creatieve industrie. Deze...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/\" \/>\n<meta property=\"og:site_name\" content=\"KVGO Kennisplatform CO2 & Energie\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-10T08:51:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T10:34:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/\",\"url\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/\",\"name\":\"Wat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie\",\"isPartOf\":{\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg\",\"datePublished\":\"2022-04-10T08:51:59+00:00\",\"dateModified\":\"2022-04-21T10:34:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/a47b20a5b1ec01966098128f0bacfc4d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage\",\"url\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg\",\"contentUrl\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wat is de communicatie industrie?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/#website\",\"url\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/\",\"name\":\"KVGO Kennisplatform CO2 & Energie\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/a47b20a5b1ec01966098128f0bacfc4d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2d642cff58db9b19d06c666cc74bdb4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2d642cff58db9b19d06c666cc74bdb4?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.kennisplatform-energie-kvgo.nl\/author\/mark\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/","og_locale":"nl_NL","og_type":"article","og_title":"Wat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie","og_description":"need to know Wat is de communicatie industrie? De communicatie industrie maakt deel uit van de topsector Creatieve industrie. Deze...","og_url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/","og_site_name":"KVGO Kennisplatform CO2 & Energie","article_published_time":"2022-04-10T08:51:59+00:00","article_modified_time":"2022-04-21T10:34:13+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"admin","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/","url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/","name":"Wat is de communicatie industrie? - KVGO Kennisplatform CO2 & Energie","isPartOf":{"@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage"},"image":{"@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg","datePublished":"2022-04-10T08:51:59+00:00","dateModified":"2022-04-21T10:34:13+00:00","author":{"@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/a47b20a5b1ec01966098128f0bacfc4d"},"breadcrumb":{"@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#primaryimage","url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg","contentUrl":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-content\/uploads\/2022\/04\/shutterstock_387613528.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wat-is-de-communicatie-industrie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kennisplatform-energie-kvgo.nl\/"},{"@type":"ListItem","position":2,"name":"Wat is de communicatie industrie?"}]},{"@type":"WebSite","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/#website","url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/","name":"KVGO Kennisplatform CO2 & Energie","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kennisplatform-energie-kvgo.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/a47b20a5b1ec01966098128f0bacfc4d","name":"admin","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.kennisplatform-energie-kvgo.nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2d642cff58db9b19d06c666cc74bdb4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2d642cff58db9b19d06c666cc74bdb4?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.kennisplatform-energie-kvgo.nl\/author\/mark\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/posts\/2820"}],"collection":[{"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/comments?post=2820"}],"version-history":[{"count":5,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/posts\/2820\/revisions"}],"predecessor-version":[{"id":2833,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/posts\/2820\/revisions\/2833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/media\/2467"}],"wp:attachment":[{"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/categories?post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kennisplatform-energie-kvgo.nl\/wp-json\/wp\/v2\/tags?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}